In 1947 it became a reality with the first ever instant camera. It wasn’t until 1943 when Land’s daughter asked why she couldn’t see a photograph of herself immediately that the idea for the instant camera was born. The company first produced ski goggles and 3D glasses for the US Army and Navy. Polaroid was founded by Edwin Land in 1937 as an icon of innovation and engineering. Polaroid global PR agency PURPLE at to Editors // About Polaroid:
*Please ensure that all imagery is credited to the photographer in the filename (if provided) as well as Polaroid. Polaroid Go Film Double Pack MSRP: #PolaroidGo #Gocreateįor imagery* and further information please contact: Polaroid Go available for pre-sale on April 20 and for purchase on April 27 at /go I look forward to having the ability to highlight my creative process with this new camera and to share these precious moments with you all!” Quinn Whitney Wilson, “Go create” campaign collaborator, said.Īccompanying the launch of Polaroid Go camera is the Go film, reimagining Polaroid’s classic square format in the smallest analog film the brand has ever produced. The immediacy of the Polaroid camera has always given me the ability to capture the intimate, tactile memories that feel so reflective of the fleeting but important moments in our lives. “As a creative who aims to capture the spirit of the more nuanced yet memorable moments in life, I was pleased that Polaroid asked me to collaborate with them for the release of the Polaroid Go. The voices of the Go create concept paint a defiant view of the future-one that is inspired by change, digs into the unfinished pieces of art, and invites community to come alongside the creative process,” Smolokowski said. Creativity is the fuel we all need to reimagine a world worth fighting for. “Over the past year, we’ve seen the need for imagination and exploration as we’ve all tackled some of the hardest moments of our lives. At Polaroid, we believe all acts of creativity, big and small, are a meaningful part of our modern lives, and we should be able to take that spirit with us wherever we go. What you capture with the Polaroid Go camera could become your next creation, whether it’s a mood board, music video, or a sweet memory on your photo wall. Bringing product design back in a serious way to Polaroid is a labor of love and the team is super proud of this new iconic form factor,” Ignacio Germade, Polaroid Chief Design Officer, said on the new design.Ĭreativity is how you see the world, so the Polaroid Go is designed to follow wherever creativity leads, with a portable, wearable look and feel. The camera’s internal components are arranged like a three-dimensional Tetris, using a careful composition to achieve a simple and effortless exterior and deliver the smallest size instant analog camera possible. “We spent years designing the Polaroid Go camera from the inside out. The Polaroid Go also includes a newly developed selfie mirror, self-timer, longer-lasting battery, dynamic flash, double exposure, and travel-friendly accessories. We can’t wait to see what they come up with,” Smolokowski said on the launch.Īvailable in a classic white colorway, the Polaroid Go camera leans on Polaroid’s iconic heritage of design while creating a new format of instant cameras for a new generation.
We’ve partnered with what we think are some of the most boundary-pushing, fun, and talented artists, designers, musicians, and creatives active today and we couldn’t be more proud to work with them, support them, and promote their amazing work.
“For the launch of the Polaroid Go, we’ve gone back to Polaroid’s original DNA of being a tool and a medium for creators to push culture forward. The first of two films launching the campaign feature Jungle’s anthemic new single, “Keep Moving.” The track is a swinging ode to positivity and momentum and precedes Jungle’s hotly anticipated new album, “Loving in Stereo” ( August 2021).
The “Go create” campaign kicks off with bang: a musical moment with hit-making British producer duo, Jungle.
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The full cast of creative partners will be revealed over the coming months-watch this space. “It’s a pleasure to be working with Polaroid to document the strange, the inspiring, and the gorgeous moments that pepper my creative days,” Arlo Parks, British singer-songwriter and poet, said.Īs part of the ongoing partnership, Polaroid and their creator collaborators will be releasing new “Go create” content through their social media and digital channels, highlighting identity and inspiration in all forms.